A warm welcome to my website where “content is king”.
I have been a newshound all my life. Crafting stories and communications for different audiences is what I do. My copy
and content is strategic and compelling, bringing to life the
stories you wish to tell about yourself or your business.
Please click on the navigation bar above for more details, then give me a call and let the creative collaboration begin.
Three communication musts:
brevity, levity and personality!”
September 2016 latest news: I am excited to report that some of my ‘writing’ assignments involve another part of my brain that I enjoy using as much … that is, my data-crunching hemisphere! Sometimes all the words in the world cannot replace a well-presented infographic and this one, for a real estate magazine, is a good example. Give me a call if you want ideas to turn data into something that makes an issue come alive for your readers!
For my University of Sydney client, I was asked to conceive the best possible way to inspire delegates attending the University’s annual symposium devoted to Equity and Diversity issues. As I had already conducted many interviews with academics, I interspersed these profiles with other important career-advancing information for the attending delegates. Importantly, the design signalled both visually and content-wise that BOTH men and women were important for driving change on campus. Here is a PDF of the 54-page workbook with which each delegate was provided.
Josephine began her journalism career as a newspaper reporter in South Africa, covering crime and politics. She graduated to television where she reported the news, and later produced television for prime time.
In Australia, she was editor of a ‘Top 20’ title and
more recently co-wrote a non-fiction top-seller, Monsoon Rains and Icicle Drops, which made the SMH best-seller list in 2006.
For Reader’s Digest, where she worked as a senior editor for four years, she wrote and edited hundreds of consumer articles in the inspiring ‘must-read’ style of the publication.
Today she edits books and blogs for clients, and produces creative, exciting content for social media on behalf of her clients. 
I also like to “give back” and sometimes I use my writing skills for this purpose, sometimes I don’t. For six months in 2013, I wrote labrador newsletters for Guide Dogs NSW and loved driving all over NSW to meet these gorgeous pooches and their owners.
Tessa 1st Pupdate_April 2013_email
More recently, I am team leader in Newtown on Friday mornings with a small team washing laundry for the homeless. It’s great work, and we learn that everyone has a story to tell, and that surprising things can happen that lead people to have no roof over their head. website load speed test Regardless, they love their clean clothes after a wash!
And for many years, I penned communications pro bono for Mahboba’s Promise, a not-for-profit organisation run by inspiring Sydneysider Mahboba Rawi, OA, who I met after she was profiled on the ABC’s Australian Story. For her organisation, dedicated to uplifting widows and orphans in war-torn Afghanistan, I have conceived and edited countless newsletters and book publications to keep patrons abreast of the progress being made with donations. 
It is uplifting to make this contribution!
To read my travel blog, click on this visual link
I have crafted several blogs over the years, including one for books, one for bridge, and one for books, because all three are my passions. Excerpts from these blogs are attached for your entertainment! Whatever YOUR passion, or the focus of your business, you can have a blog too, with exciting content.
Click here for bridge blog
Click here for book blog
Diversity Knowhow website blog
Visit my client’s website at www.diversityknowhow.com.au. The website is dedicated to diversity in the workplace and naturally the blog is about this topic too.
This searing coming-of-age true story from writer Josephine Brouard has been hailed by Nelson Mandela's biographer, Charlene Smith, as "frank, courageous and riveting". It tells the story of growing up in South Africa at a time of white supremacist rule. If you would like a review copy, email: welcome@sydneysidepress.com
Congratulations to Prof Joshi, maths professor at University of Sydney, who was named one of Westpac's '100 Women of Influence' for her national and international work on behalf of gender equity in the sciences, especially mathematics. I am proud to have written her nomination of behalf of my University of Sydney client.
In a recent issue of Sunday Life magazine, Josephine Brouard pens a piece about mortality and grieving. Here's what readers had to say about it: "Your article put a real smile on my face. We all die and it is how we live our moments while we are here that count; my husband would be very pleased with the adventures I have had since his passing. I hope your attitude is embraced by all who read your article and maybe even make some rethink their attitude."
Here's an excerpt from another letter: "I just read your article and I can really relate. Having buried (cremated actually) two husbands I felt exactly like you - there were no 'what ifs'. They died loving me, and me loving them. It made it all so much easier and there was a lot of laughter at both funerals, but many people did not understand." Sunday Life Nov 23 2014
Launched in early September 2014 is Diversity Unplugged, a collection of candid interviews with 10 Australian CEOs - including the leaders of Mirvac, Microsoft, the ABC and the chief of Australia's army - who all talk frankly about the business of leadership, specifically with reference to managing increasingly diverse workplaces. With increasing numbers of employees outside the Anglo-Saxon mould, business leaders are valuing employee differences, and seeing their businesses flourish as a result. For more, visit the website of author Fiona Krautil, head of Diversity at Sydney University and principal of Diversity Knowhow>
Defence Force chief, Lieut Gen David Morrison in a profile by client, Diversity Knowhow
A cover story profile on Lieutenant General David Morrison, chief of the Australian Defence Force, appears in the April 2014 issue of 
HR Monthly, written by Diversity Knowhow principal, Fiona Krautil.
Fiona and I are collaborating, with me as her Editor, on her upcoming collection of interviews with Australian CEOs talking about the perils of NOT pursuing diversity programs in the workforce.
Money man Paul Clitheroe discusses Australia's financial landscape in this Australasian Real Estate Bulletin article.
Getting your communication right is vital,
as any business professional knows. A collaboration with Diversity Knowhow's principal resulted in a refreshed site that zooms in on the requirements of website visitors rather than on a 'sales pitch'. Additionally, a newsy BLOG makes diversity and inclusion - the website's business - come to life. "High quality, engaging material that drills through to the target market, all to brief and within the agreed time-frame.”... Fiona Krautil, www.diversityknowhow.com.au
This book, commissioned by the Federal Government and written by me in collaboration with EO experts, was hailed as "must-read" by AFR's Boss magazine. It features interviews with the chief business honchos of ANZ, McDonald's, Ford, Ernst & Young, and more... View book (PDF)
n an interview with the "We'll show ya" banking maverick, John Symond,