Category Archives: Uncategorized

Targeting communications for different audiences

A warm welcome to my website where “content is king”. I have been a newshound all my life.  Crafting stories and communications for different audiences is what I do. My copy and content is strategic and compelling, bringing to life … Continue reading

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Infographics bring data to life

Latest news: I am excited to report that some of my ‘writing’ assignments involve another part of my brain that I enjoy using as much … that is, my data-crunching hemisphere! Sometimes all the words in the world cannot replace … Continue reading

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Latest news, latest assignment

For my University of Sydney client, I was asked to conceive the best possible way to inspire delegates attending the University’s annual symposium devoted to Equity and Diversity issues.  As I had already conducted many interviews with academics, I interspersed … Continue reading

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Writing and editing for years…

Josephine began her journalism career as a newspaper reporter in South Africa, covering crime and politics. She graduated to television where she reported the news, and later produced television for prime time. In Australia, she was editor of a ‘Top … Continue reading

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Charity and pro bono work

I also like to “give back” and sometimes I use my writing skills for this purpose, sometimes I don’t. For six months in 2013, I wrote labrador newsletters for Guide Dogs NSW and loved driving all over NSW to meet … Continue reading

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Blogs, blogs and more blogs

I have crafted several blogs over the years, including one for books, one for bridge, and one for books, because all three are my passions. Excerpts from these blogs are attached for your entertainment! Whatever YOUR passion, or the focus … Continue reading

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